Branding strategy & marketing / Conception, ideation & storytelling / Graphic Design / Web development
To support their start-up business, Mesbobettes retained our services to build a strong brand identity, create an efficient e-commerce platform and participate in the development of various marketing campaigns.
Tailor-made and in-line with the men retail business reality, our promotional strategy was developed entirely online. In order to facilitate the purchase of male underwear, we have focused on promoting the best brands available in addition to gearing our efforts towards customer service: chat, help modules, user reviews and more.
We designed a humorous and irreverent promotional video, which was at the heart of a campaign to promote the « Mesbobettes Club » and the online sales service Mesbobettes.ca. The video featured actor Maxime Le Flaguais, who explains in song how he managed to charm a member of the group Hommes Garçons.
With a wide target and a somewhat unusual product, creating branding from scratch for Mesbobettes was a nice challenge. The process of creating the brand began with finding a catchy name, which was quickly and unanimously adopted. Afterwards, we developed a logo, an artistic direction and a symbol to inspire notoriety. By designing a clean and robust signature, we wanted to support the sharp, confident and no-excuses tone of the brand.
With the objective of constantly improving the website, we have gradually revised the ergonomics in order to maximize its efficiency and conversion performance. The strategy was also to enrich the database with emails and follow-up via the newsletter to obtain the best return on investment.
