Conception, ideation & storytelling / Graphic Design / Web development
Leader in the heavy equipment distributor industry and the exclusive McCloskey distributor in Quebec, Ault mandated us to develop a new, distinctive, multi-device platform that would attract new, quality leads.
Relying on a clean design and a simplified product catalog navigation, we were inspired by raw materials to emphasize the sitework and the machinery’s robustness.
Even though the target audience evolves in settings where esthetics do not take precedence, it is still important to maintain a sophisticated interface that successfully conveys the company’s credibility and ability to quickly deliver reliable products, while offering associated consulting expertise and after-sales services. Therefore, blending beauty, efficiency and experience was our modus operandi.
