Conception, ideation & storytelling / Web development / Graphic design
Lassonde mandated Beauvoir to imagine a web platform for its Fruité brand. The objective was to present a crazy and playful universe aimed at its pan-Canadian target audience. In addition to offering original and fun content, it had to showcase promotions with major partners such as Disney, Universal Studios and Simple Plan.
What happens when Fruité meets Beauvoir? A great opportunity to build a whole new fun-filled world, built around hidden interactions, tailor-made music and a desire to overwhelm the user with an over-the-top and colorful universe.
The Beauvoir team staged a customized Fruité jungle by creating a series of illustrations with their very own personalities and traits, all parallel to the brand values: fun, flavor and freshness.
